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~person:"Aksoy, Lerzan"
~person:"Rossi, Patricia"
~source:"econis"
~type_genre:"Collection of articles of several authors"
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Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
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Developments in marketing science: Proceedings of the Academy of Marketing Science
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ECONIS (ZBW)
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Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina
(
ed.
);
Rossi, Patricia
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2017, …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011735442
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2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
Aksoy, Lerzan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003507465
Saved in:
3
Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
(
ed.
);
Keiningham, Timothy
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003469119
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