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~person:"Akter, Shahriar"
~person:"Huber, Frank"
~subject:"Consumer behaviour"
~subject:"Product differentiation"
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Consumer behaviour
Product differentiation
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Akter, Shahriar
Huber, Frank
Ko, Eunju
9
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6
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5
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
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ECONIS (ZBW)
5
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1
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
2
Revisiting business relationship quality in subsistence marketplaces
Hani, Umme
;
Akter, Shahriar
;
Wickramasinghe, Ananda
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 197-218
Persistent link: https://www.econbiz.de/10014226499
Saved in:
3
Umsatztreiber Cross-Selling : eine empirische Analyse des Cross-Selling-Potenzials
Huber, Frank
;
Vollhardt, Kai
;
Vogel, Johannes
;
Keppler, …
-
2006
Persistent link: https://www.econbiz.de/10003324613
Saved in:
4
Steuerung der Kundenloyalität : eine empirische Studie am Beispiel von Dienstleistungen
Huber, Frank
;
Vollhardt, Kai
;
Kressmann, Frank
-
2005
Persistent link: https://www.econbiz.de/10003290584
Saved in:
5
Kundenwertorientierte Segmentierung von Urlaubsreisenden auf der Basis von Entscheidungsstilen und Kaufmotiven : Ergebnisse einer empirischen Studie
Huber, Frank
;
Kressmann, Frank
;
Rudolph, Angela
-
2005
Persistent link: https://www.econbiz.de/10003233147
Saved in:
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