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~person:"Al-Homaidi, Eissa A."
~person:"Eggert, Andreas"
~subject:"Marketingmanagement"
~subject:"Service-dominant logic"
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Marketingmanagement
Service-dominant logic
Customer value
15
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15
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11
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11
Betriebliche Wertschöpfung
6
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Al-Homaidi, Eissa A.
Eggert, Andreas
Kumar, V.
7
Gupta, Sunil
6
Edvardsson, Bo
5
Frow, Pennie
4
Grönroos, Christian
4
Kleinaltenkamp, Michael
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Ko, Eunju
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Mela, Carl F.
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Read, Stuart
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Roth, Stefan
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Shulga, Lenna V.
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Tronvoll, Bård
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Babu, Mujahid Mohiuddin
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Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business excellence : IJBEX
1
International journal of business innovation and research : IJBIR
1
Journal of the Academy of Marketing Science
1
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1
Exploring impact of selected marketing strategies on the consumer lens
Almugari, Fatehi
;
Khaled, Amgad S. D.
;
Bajaj, Parul
; …
- In:
International journal of business excellence : IJBEX
30
(
2023
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10014312854
Saved in:
2
Exploring impact of selected marketing strategies on the brand differentiation
Almugari, Fatehi
;
Alabsy, Nabil Mohamed
;
Khaled, Amgad S.D.
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10013343609
Saved in:
3
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
4
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
5
The
customer
value
proposition : evolution, development, and application in marketing
Payne, Adrian
;
Frow, Pennie
;
Eggert, Andreas
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 467-489
Persistent link: https://www.econbiz.de/10011737456
Saved in:
6
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
7
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
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