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~person:"Alarcón, F."
~person:"Hakenes, Hendrik"
~person:"Olbrich, Rainer"
~source:"econis"
~type_genre:"Article in journal"
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Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer
;
Bormann, Patrick
;
Hundt, Michael
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
Saved in:
2
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
3
Conceptual framework for the characterization of the order promising process in a collaborative selling network context
Alarcón, F.
;
Alemany, M. M. E.
;
Ortiz, A.
- In:
International journal of production economics
120
(
2009
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10003872017
Saved in:
4
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
Saved in:
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