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~person:"Albers, Sönke"
~person:"Brennan, Ross"
~person:"Jacob, Frank"
~type_genre:"Article in journal"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
10
Business-to-business marketing
10
Lieferantenmanagement
7
Supplier relationship management
7
Marketing theory
4
Marketingtheorie
4
Beziehungsmarketing
3
Bundling strategy
3
Leistungsbündel
3
Relationship marketing
3
Betriebliche Wertschöpfung
2
Dienstleistungsmarketing
2
Services marketing
2
Value creation
2
Auftragsabwicklung
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B2B
1
Beschaffung
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Bibliometrics
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Bibliometrie
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Business markets
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Consumer behaviour
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Country-of-origin
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Germany
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High technology
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International marketing
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Internationales Marketing
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Article in journal
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Albers, Sönke
Brennan, Ross
Jacob, Frank
Svensson, Göran
23
Naudé, Peter
21
Henneberg, Stephan
18
Lindgreen, Adam
17
Kowalkowski, Christian
16
Johnston, Wesley J.
15
Keränen, Joona
14
Sharma, Arun
14
Ulaga, Wolfgang
14
Di Benedetto, C. Anthony
12
Terho, Harri
12
Agnihotri, Raj
11
Cova, Bernard
11
Rangarajan, Deva
11
Grewal, Rajdeep
10
Høgevold, Nils M.
10
LaPlaca, Peter J.
10
Lilien, Gary L.
10
Christodoulides, George
9
Corsaro, Daniela
9
Homburg, Christian
9
Kumar, V.
9
Rodríguez, Rocío
9
Schmitz, Christian
9
Sharma, Piyush
9
Backhaus, Klaus
8
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Hinterhuber, Andreas
8
Kleinaltenkamp, Michael
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
O'Cass, Aron
8
Otero-Neira, Carmen
8
Parvinen, Petri
8
Snehota, Ivan
8
Tzempelikos, Nektarios
8
Zolkiewski, Judy
8
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7
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of customer behaviour
2
Journal of financial services marketing : JFSM
1
The journal of business & industrial marketing
1
Source
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ECONIS (ZBW)
10
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1
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
2
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
3
Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina
;
Brennan, Ross
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
Saved in:
4
Improving relevance in B2B research : analysis and recommendations
Brennan, Ross
;
Tzempelikos, Nektarios
;
Wilson, Jonathan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
Saved in:
5
The structuration of relational space : implications for firm and regional competitiveness
Nicholson, John
;
Tsagdis, Dimitrios
;
Brennan, Ross
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 372-381
Persistent link: https://www.econbiz.de/10009766117
Saved in:
6
The use of social media in B2B marketing and branding : an exploratory study
Brennan, Ross
;
Croft, Robin
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10009664034
Saved in:
7
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
Saved in:
8
Pipeline management for the acquisition of industrial projects
Söhnchen, Florian
;
Albers, Sönke
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1356-1364
Persistent link: https://www.econbiz.de/10008807114
Saved in:
9
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
10
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
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