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~person:"Allenby, Greg M."
~subject:"Brand management"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Marktforschung
Market research
6
Bayes-Statistik
2
Bayesian inference
2
Theorie
2
Theory
2
1983-1984
1
Aggregate market share models
1
Aggregation
1
Befragung
1
Cognition
1
Customer satisfaction
1
Decision theory
1
Demand-side management
1
Dienstleistungsqualität
1
Discrete choice
1
Diskrete Entscheidung
1
Entscheidungstheorie
1
Intertemporal choice
1
Intertemporale Entscheidung
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Interview
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Kaufentscheidung
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Kognition
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Lastmanagement
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Product design
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Queueing theory
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USA
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6
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Aufsatz in Zeitschrift
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6
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English
6
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Allenby, Greg M.
Hruschka, Harald
16
Dolnicar, Sara
11
Gierl, Heribert
10
Belk, Russell W.
9
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Eisend, Martin
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Malhotra, Naresh K.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Wildner, Raimund
7
Albers, Sönke
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
Buxel, Holger
5
Calantone, Roger J.
5
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Marketing letters : a journal of research in marketing
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
6
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1
Modeling marketplace behavior
Allenby, Greg M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009507836
Saved in:
2
A threshold model for respondent heterogeneity
Chandukala, Sandeep R.
;
Long-Tolbert, Sylvia
;
Allenby, …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009160250
Saved in:
3
An integrated model of discrete choice and response time
Otter, Thomas
;
Allenby, Greg M.
;
Zandt, Trish van
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 593-607
Persistent link: https://www.econbiz.de/10003770584
Saved in:
4
Sequential sampling models of choice : some recent advances
Otter, Thomas
;
Johnson, Joe
;
Rieskamp, Jörg
;
Allenby, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 255-267
Persistent link: https://www.econbiz.de/10003774316
Saved in:
5
There is no aggregation bias : why macro logit models work
Allenby, Greg M.
- In:
Journal of business & economic statistics : JBES ; a …
9
(
1991
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10001100528
Saved in:
6
A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10001090683
Saved in:
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