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~person:"Amirkhanpour, Monaliz"
~person:"Bornemann, Torsten"
~person:"Kim, Eun-Ho"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Beziehungsmarketing
Consumer behaviour
3
Interactive media
3
Interaktive Medien
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Konsumentenverhalten
3
Relationship marketing
3
Customer satisfaction
2
Kundenzufriedenheit
2
Brand
1
Brand image
1
Brand loyalty
1
Brand management
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Causal attribution
1
Consumer
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Consumer engagement
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Customer-employee interaction
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Dienstleistungsqualität
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Digital marketing
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E-commerce
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Einzelhandel
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Electronic Commerce
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Interaction environment
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Internet marketing
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Markenartikel
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Markenführung
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Markenimage
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Markentreue
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Mobile marketing
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Online-Marketing
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Openness
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Para-social interaction
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Perceived interactivity
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Positive and negative interactional service experience
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Retail trade
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Self-construal
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Service quality
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Smart B2C interactions
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Amirkhanpour, Monaliz
Bornemann, Torsten
Kim, Eun-Ho
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
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Ahmed, Rizwan Raheem
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Ahn, Taesoo
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Albrecht, Carmen-Maria
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Journal of service management
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
3
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
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