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~person:"An, Soontae"
~person:"Nelson, Michelle R."
~person:"Ponnet, Koen"
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Search: subject_exact:"Computer game"
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Computerspiel
11
Video game
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Advertising effects
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Werbewirkung
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6
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6
Internet marketing
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Kinder
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An, Soontae
Nelson, Michelle R.
Ponnet, Koen
Sreejesh, S.
9
Storz, Cornelia
8
Müller-Lietzkow, Jörg
7
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Harviainen, J. Tuomas
6
Hernandez, Monica D.
6
Pelsmacker, Patrick de
6
Reijmersdal, Eva A. van
6
Terlutter, Ralf
6
Waiguny, Martin K. J.
6
Ward, Michael R.
6
Buijzen, Moniek
5
Cauberghe, Verolien
5
Dwyer, Brendan
5
Ghosh, Tathagata
5
Harwood, Tracy
5
Ohkita, Kenichi
5
Ozuem, Wilson
5
Bouncken, Ricarda B.
4
Chen, Huan
4
Choi, Yung Kyun
4
Cohendet, Patrick
4
Cox, Joe
4
De Vaan, Mathijs
4
Evans, Nathaniel J.
4
Garry, Tony
4
Hennig-Thurau, Thorsten
4
Herrewijn, Laura
4
Kim, Sang Jin
4
Kim, Yongjae
4
Kwak, Dae Hee
4
Mau, Gunnar
4
Poels, Karolien
4
Ren, Qun
4
Rozendaal, Esther
4
Teng, Ching-I
4
Vanwesenbeeck, Ini
4
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer behaviour : an international research review
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
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ECONIS (ZBW)
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1
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
2
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
3
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
4
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
Saved in:
5
The interplay of persuasion inference and flow experience in an entertaining food advergame
Ham, Chang-Dae
;
Yoon, Gunwoo
;
Nelson, Michelle R.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011508790
Saved in:
6
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
7
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
8
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
9
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
10
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
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