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~person:"Anand, Adarsh"
~subject:"Brand management"
~subject:"Conjoint-Analyse"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
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Innovation diffusion
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Anand, Adarsh
Dwivedi, Yogesh Kumar
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International journal of technology marketing : IJTMkt
1
Operations management research : OMR ; advancing practice through theory
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The journal of high technology management research
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ECONIS (ZBW)
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Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
2
Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh
;
Bansal, Gunjan
;
Aggrawal, Deepti
- In:
The journal of high technology management research
29
(
2018
)
2
,
pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
Saved in:
3
Consumer behaviour-based innovation diffusion modelling using stochastic differential equation incorporating change in adoption rate
Ompal Singh
;
Anand, Adarsh
;
Kapur, P. K.
;
Aggrawal, Deepti
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
4
,
pp. 346-360
Persistent link: https://www.econbiz.de/10009670833
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