Anderson, Eric T.; Fox, Edward J. - In: Handbook of the economics of marketing : Volume 1, (pp. 497-552). 2019
In many markets, price promotions are a primary mechanism by which prices are adjusted. This chapter presents an … overview of how retail price promotions work in theory and in practice. While there is a heavy emphasis on fast moving consumer … goods (e.g., items sold in grocery stores or CPG), we discuss price promotions more broadly. We show that financial flows …