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~person:"Arora, Vibha"
~subject:"Beziehungsmarketing"
~subject:"Kaufentscheidung"
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Beziehungsmarketing
Kaufentscheidung
Consumer behaviour
2
Einzelhandel
2
Konsumentenverhalten
2
Multichannel strategy
2
Multikanalvertrieb
2
Omnichannel retailing
2
Relationship marketing
2
Retail trade
2
Consumer satisfaction
1
Customer satisfaction
1
Data protection
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Datenschutz
1
Immersive customer experience
1
India
1
Indien
1
Kundenzufriedenheit
1
Luxury brands
1
Luxury goods
1
Luxusgüter
1
Online retailing
1
Online-Handel
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Online-offline integration
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Patronage intention
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Perceived consumer empowerment
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Phygital
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Rapport
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Arora, Vibha
Dirsehan, Taşkın
4
Gao, Fei
4
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3
Hübner, Alexander
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Su, Xuanming
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Rahman, Syed Mahmudur
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Rederer, Erik Ralf
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Saarijärvi, Hannu
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International journal of retail and distribution management
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Pangarkar, Aniruddha
;
Arora, Vibha
;
Shukla, Yupal
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366263
Saved in:
2
Omnichannel retailing : does it empower consumers and influence patronage?
Mishra, Sita
;
Malhotra, Gunjan
;
Arora, Vibha
; …
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10013397937
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