//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Astous, Alain d'"
~person:"Sato, Shintaro"
~subject:"Celebrity endorsement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Athletes"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
Athletes
7
Sportler
7
Advertising effects
5
Celebrity-Werbung
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbewirkung
5
Reputation
3
Brand image
2
Cognition
2
Kognition
2
Markenimage
2
athlete scandal
2
Associative memory network model
1
Athlete endorsement
1
Athlete reputational crisis
1
Cognitive dissonance
1
Corporate reputation
1
Endorsement
1
Firmenimage
1
Macht
1
Power
1
Relationship
1
Risikomanagement
1
Risk management
1
Scandal
1
Spillover effect
1
Spillover-Effekt
1
Sponsoring
1
Sponsorship
1
Sport
1
Sportmarketing
1
Sports
1
Sports marketing
1
advertising
1
athlete endorsement
1
athlete endorser
1
attitude
1
attribution theory
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Astous, Alain d'
Sato, Shintaro
Fink, Janet S.
3
Ko, Yong Jae
3
Brandes, Leif
2
Breuer, Christoph
2
Brison, Natasha T.
2
Carlson, Brad D.
2
Carrillat, François A.
2
Chang, Yonghwan
2
Derdenger, Timothy P.
2
Donavan, D. Todd
2
Felbert, Aaron von
2
Jain, Varsha
2
Kim, Taehee
2
Koo, Jakeun
2
Lear, Karen E.
2
Liu, Matthew Tingchi
2
Nüesch, Stephan
2
Parker, Heidi M.
2
Roy, Subhadip
2
Runyan, Rodney C.
2
Schaaf, Daniela
2
Srinivasan, Kannan
2
Tzoumaka, Eugenia
2
Abirami, U.
1
Allen, Samuel K.
1
Antonovica, Arta
1
Arai, Akiko
1
Arora, Nilesh
1
Baker, Thomas A., III.
1
Barbuto, Cody
1
Bauer, Brittney C.
1
Becker, Carsten
1
Behnoosh, Shima
1
Belch, George E.
1
Belch, Michael A.
1
Brock, James L.
1
Brown, Kenon A.
1
Byon, Kevin K.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
3
Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
Saved in:
4
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
5
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->