//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Awunyo-Vitor, Dadson"
~person:"Bourreau, Marc"
~person:"Craton, Lincoln G."
~person:"Hansen, Flemming"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefunk"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Hörfunkwerbung
5
Radio advertising
5
Advertising effects
2
Advertising music
2
Bibliometrics
2
Bibliometrie
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbemusik
2
Werbewirkung
2
Advertising
1
Broadcasting finance
1
Broadcasting industry
1
Competition
1
Denmark
1
Dänemark
1
EU countries
1
EU-Staaten
1
Fernsehen
1
Fernsehwerbung
1
Ghana
1
Herbal Products
1
Ho Municipality
1
Radio Advertisement
1
Rundfunkfinanzierung
1
Rundfunksender
1
Sales
1
Television
1
Television advertising
1
Werbung
1
Wettbewerb
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Working Paper
1
Language
All
English
3
Danish
1
French
1
Author
All
Awunyo-Vitor, Dadson
Bourreau, Marc
Craton, Lincoln G.
Hansen, Flemming
Reinares-Lara, Eva
4
Martín-Santana, Josefa D.
3
Bellman, Steven
2
Berkman, Dave
2
Bruwer, Johan
2
Cohen, Justin
2
Dukes, Anthony
2
Faulkner, Margaret
2
Gal-Or, Esther
2
Goldberg, Marvin E.
2
Macklin, M. C.
2
Michelon, Aaron
2
Muela-Molina, Clara
2
Oakes, Steve
2
Reinares-Lara, Pedro
2
Rothschild, Michael
2
Aggarwal, Amit
1
Alexander, Peter J.
1
Allan, David
1
Araman, Victor F.
1
Armstrong, Gary
1
Ayimey, Edward Kwame
1
Balfanz, Henry B.
1
Bates, Benjamin J.
1
Bates, Kenneth
1
Behnke, Gwendolyn
1
Bentley, Joshua M.
1
Bohm, Peter
1
Bork, Reinhard
1
Bottausci, Ingrid
1
Bradford, M. G.
1
Braun, Heiko
1
Brockhoff, Klaus
1
Brown, Keith C.
1
Brucks, Merrie
1
Bruhn, Manfred
1
Butler, Michael R.
1
more ...
less ...
Published in...
All
The journal of consumer marketing
2
Erhvervsøkonomisk tidsskrift
1
Modern economy
1
Revue économique : revue bimestrielle
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does radio advertisement influence sale of herbal products in Ghana? : evidence from Ho Municipality
Ayimey, Edward Kwame
;
Awunyo-Vitor, Dadson
;
Gadawusu, …
- In:
Modern economy
4
(
2013
)
10
,
pp. 652-658
Persistent link: https://www.econbiz.de/10010257453
Saved in:
2
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
Saved in:
3
L' impact de la suppression de la publicité sur les chaînes de télévision publiques
Bourreau, Marc
;
Grece, Christian
- In:
Revue économique : revue bimestrielle
62
(
2011
)
5
,
pp. 781-812
Persistent link: https://www.econbiz.de/10009305725
Saved in:
4
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
5
Annoncorernes interesse in TV-reklame
Hansen, Flemming
- In:
Erhvervsøkonomisk tidsskrift
50
(
1986
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10001020024
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->