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~person:"Büttgen, Marion"
~person:"Itani, Omar S."
~person:"Kamboj, Shampy"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Konsumentenverhalten
Customer integration
28
Kundenintegration
28
Relationship marketing
16
Dienstleistungssektor
10
Service industry
10
Social Web
9
Social web
9
Consumer behaviour
7
Betriebliche Wertschöpfung
5
Innovation
5
Value creation
5
Deutschland
4
Germany
4
Salespeople
4
Verkaufspersonal
4
B-to-B-Marketing
3
Business-to-business marketing
3
Dienstleistung
3
Dienstleistungsqualität
3
Empirical method
3
Empirische Methode
3
Innovation management
3
Innovationsmanagement
3
Selling
3
Service quality
3
Theorie
3
Theory
3
Verkauf
3
Behaviour
2
CRM
2
Co-creation
2
Consumer goods marketing
2
Customer participation
2
Customer satisfaction
2
Customer service
2
Customer value
2
Dienstleistungsmarketing
2
Hotel industry
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Büttgen, Marion
Itani, Omar S.
Kamboj, Shampy
Hollebeek, Linda D.
26
Brodie, Roderick J.
12
Conduit, Jodie
11
Piller, Frank T.
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Kumar, V.
9
Hippel, Eric von
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Füller, Johann
7
Hajli, Nick
7
Harrigan, Paul
7
Herstatt, Cornelius
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Schreier, Martin
7
Busser, James A.
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Loureiro, Sandra Maria Correia
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Calder, Bobby J.
5
Carlson, Jamie
5
Edvardsson, Bo
5
Fuchs, Christoph
5
Gligor, David
5
Hadwich, Karsten
5
Ihl, Christoph
5
Khan, Imran
5
Le Nguyen Hau
5
Leckie, Civilai
5
Morgan, Todd
5
Prentice, Catherine
5
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European journal of marketing
2
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Handbuch Kundenbindungsmanagement
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Neue betriebswirtschaftliche Forschung
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Psychology & marketing
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
18
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1
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
2
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
3
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
4
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
5
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
6
Salesperson moral identity and value co-creation
Itani, Omar S.
;
Chonko, Lawrence B.
;
Agnihotri, Raj
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 500-531
Persistent link: https://www.econbiz.de/10013173438
Saved in:
7
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
8
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
9
Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement : does relationship duration matter?
Itani, Omar S.
;
El Haddad, Rania
;
Kalra, Ashish
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171892
Saved in:
10
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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