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~person:"Bagozzi, Richard P."
~person:"Dwivedi, Abhishek"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
21
Brand image
17
Markenimage
17
Emotion
14
Beziehungsmarketing
11
Relationship marketing
11
Brand
10
Markenartikel
10
Ethics
6
Ethik
6
Advertising effects
5
Auslandsverlagerung
5
Customer satisfaction
5
Kundenzufriedenheit
5
Offshoring
5
Werbewirkung
5
Advertising
4
Business ethics
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Cognition
4
Confidence
4
Decision
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Entscheidung
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Kognition
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Measurement
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Messung
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Personality psychology
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Persönlichkeitspsychologie
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Social values
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Soziale Werte
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Unternehmensethik
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Vertrauen
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Werbung
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Brand extension
3
Celebrity endorsement
3
Celebrity-Werbung
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Corporate Social Responsibility
3
Corporate social responsibility
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Article
21
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Article in journal
Aufsatz in Zeitschrift
21
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English
21
Author
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Bagozzi, Richard P.
Dwivedi, Abhishek
Loureiro, Sandra Maria Correia
29
Phau, Ian
26
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Melewar, T. C.
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
18
Guzman, Francisco
17
Sarkar, Juhi Gahlot
17
Hollebeek, Linda D.
16
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Dens, Nathalie
13
Kunkel, Thilo
13
Casidy, Riza
12
Paul, Justin
12
Rahman, Zillur
12
Romaniuk, Jenni
12
Ahn, Jiseon
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Septianto, Felix
11
Sreejesh, S.
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Vrontis, Demetris
11
Augusto, Mário Gomes
10
Christodoulides, George
10
Heere, Bob
10
Kaufmann, Hans Rüdiger
10
Keller, Kevin Lane
10
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The journal of brand management : an international journal
3
The journal of product & brand management
3
Australasian marketing journal
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Marketing : journal of research and management
1
Services marketing quarterly
1
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ECONIS (ZBW)
21
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1
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
4
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
5
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
6
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
7
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
8
Brand experience and consumers' willingness-to-pay (WTP) a price premium : mediating role of brand credibility and perceived uniqueness
Dwivedi, Abhishek
;
Nayeem, Tahmid
;
Murshed, Feisal
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 100-107
Persistent link: https://www.econbiz.de/10011904333
Saved in:
9
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
10
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
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