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~person:"Bagozzi, Richard P."
~person:"Khan, Imran"
~subject:"Konsumentenverhalten"
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Search: subject:"Management"
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Konsumentenverhalten
Consumer behaviour
43
Brand management
36
Markenführung
36
Beziehungsmarketing
26
Relationship marketing
26
Brand image
23
Markenimage
23
Brand
19
Markenartikel
19
Corporate Social Responsibility
16
Corporate social responsibility
16
Emotion
13
Business ethics
10
Unternehmensethik
10
Brand experience
9
Customer satisfaction
9
Ethics
9
Kundenzufriedenheit
9
Brand loyalty
8
Ethik
8
Customer integration
7
Internet marketing
7
Kundenintegration
7
Online-Marketing
7
CSR
6
Marketingmanagement
6
Confidence
5
Führungsstil
5
Leadership style
5
Markentreue
5
Organizational behaviour
5
Personality psychology
5
Persönlichkeitspsychologie
5
Verhalten in Organisationen
5
Vertrauen
5
Dienstleistungsqualität
4
Einzelhandel
4
Hotel industry
4
Hotellerie
4
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Undetermined
28
Free
3
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Article
42
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
41
Aufsatz in Zeitschrift
41
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
All
English
43
Author
All
Bagozzi, Richard P.
Khan, Imran
Han, Heesup
65
Mattila, Anna S.
57
Loureiro, Sandra Maria Correia
40
Hollebeek, Linda D.
39
Phau, Ian
39
Huber, Frank
35
Bang, Nguyen
34
Bauer, Hans H.
33
Kumar, V.
33
Verhoef, Peter C.
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Swoboda, Bernhard
30
Septianto, Felix
29
Herrmann, Andreas
28
Melewar, T. C.
28
Sarkar, Abhigyan
28
Gierl, Heribert
26
Vrontis, Demetris
25
Walsh, Gianfranco
25
Dawes, John
24
Prentice, Catherine
24
Rahman, Zillur
24
Usman, Osly
24
Homburg, Christian
23
Pelsmacker, Patrick de
23
Balaji, M. S.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Grewal, Dhruv
21
Guzman, Francisco
21
MacInnis, Deborah J.
21
Park, Jungkun
21
Rather, Raouf Ahmad
21
Sreejesh, S.
21
Wong, IpKin Anthony
21
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Published in...
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Journal of retailing and consumer services
6
International journal of hospitality management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Decision
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business excellence
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing : journal of research and management
1
Sustainable Development Goals (SDGs)
1
The international journal of bank marketing : IJBM
1
Total quality management & business excellence
1
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Source
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ECONIS (ZBW)
43
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1
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10
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43
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date (oldest first)
1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
5
Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
Saved in:
6
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
7
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
8
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
9
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
10
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
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