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~person:"Bahagia, Senator Nur"
~person:"Behl, Abhishek"
~person:"Kotelnykova, Iuliia"
~subject:"Marketingmanagement"
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assessment conceptual model
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Bahagia, Senator Nur
Behl, Abhishek
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Journal of business research : JBR
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Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
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2
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
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