//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baik, Alicia"
~person:"Mantrala, Murali K."
~subject:"Distribution costs"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing costs"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Distribution costs
Vertriebskosten
4
Advertising planning
2
Bertrand competition
2
Bertrand-Wettbewerb
2
Consumer surplus
2
Equilibrium model
2
Gleichgewichtsmodell
2
Konsumentenrente
2
Preiswettbewerb
2
Price competition
2
Target group
2
Theorie
2
Theory
2
Werbeplanung
2
Zielgruppe
2
Bertrand equilibrium
1
Betriebliche Budgetierung
1
Consumer targeting
1
Corporate budgeting
1
Digital platform
1
Digitale Plattform
1
Econometric model
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Mixed strategy equilibrium
1
Pharmaceutical industry
1
Pharmaindustrie
1
Price advertising
1
Price dispersion
1
State space model
1
Viral marketing
1
Virales Marketing
1
Zustandsraummodell
1
Ökonometrisches Modell
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
4
Author
All
Baik, Alicia
Mantrala, Murali K.
Klenow, Peter J.
10
Meleshchuk, Sergii
10
Brambilla, Irene
9
Rodríguez-Clare, Andrés
8
Burstein, Ariel T.
7
Balat, Jorge F.
6
Pierola, Martha Denisse
6
Zerres, Christopher
6
Fernandes, Ana M.
5
Fernandes, Ana Margarida
5
Porto, Guido G.
5
Harms, Philipp
4
Hoffmann, Mathias
4
Neves, João César das
4
Ortseifer, Christina
4
Pierola, Denisse
4
Rebelo, Sérgio
4
Balat, Jorge
3
Gupta, Sunil
3
Porto, Guido
3
Reckenfelderbäumer, Martin
3
Steenburgh, Thomas J.
3
Zerres, Michael P.
3
Anderson, Simon P.
2
Balmer, Bernhard W.
2
Bensoussan, Alain
2
Brabänder, Christian
2
Bradford, Scott C.
2
Buell, Victor P.
2
Feng, Qi
2
Homburg, Christian
2
Karlshaus, Jan Thido
2
Klaus, Peter
2
Larson, Nathan
2
Lopez-Martin, Bernabe
2
McQuitty, Shaun
2
Neves, Joao C.
2
Ortmann, Gerald F.
2
more ...
less ...
Published in...
All
Discussion paper / Centre for Economic Policy Research
1
Games and economic behavior
1
Handbook of marketing
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
-
2015
Persistent link: https://www.econbiz.de/10010509496
Saved in:
2
Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
- In:
Games and economic behavior
92
(
2015
),
pp. 53-73
Persistent link: https://www.econbiz.de/10011385939
Saved in:
3
Dynamic marketing budgeting for platform firms : theory, evidence, and application
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Naik, Prasad A.
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 929-943
Persistent link: https://www.econbiz.de/10010217417
Saved in:
4
Allocating marketing resources
Mantrala, Murali K.
- In:
Handbook of marketing
,
(pp. 409-435)
.
2006
Persistent link: https://www.econbiz.de/10003335153
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->