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~person:"Baker, Stephen"
~person:"Tadajewski, Mark"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing management
16
Marketingmanagement
16
Marketing theory
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6
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3
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3
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3
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Baker, Stephen
Tadajewski, Mark
Kotler, Philip
25
Keller, Kevin Lane
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
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7
Krohmer, Harley
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Pilarczyk, Bogna
5
Bruhn, Manfred
4
Freiling, Jörg
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Baker, Michael John
3
Bliemel, Friedhelm
3
Claßen, Matthias
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dibb, Sally
3
Doherty, Anne Marie
3
Hammann, Peter
3
Jaworski, Bernard J.
3
Kitchen, Philip J.
3
Madhavaram, Sreedhar
3
Opresnik, Marc Oliver
3
Saren, Michael
3
Shaw, Eric H.
3
Stremersch, Stefan
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Journal of marketing management : MM
2
Marketing theory
2
Historical research in marketing management
1
Journal of historical research in marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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11
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Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
2
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
3
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
4
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
5
Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
6
Methods and practices of marketing research
Baker, Stephen
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011515443
Saved in:
7
Marketing information system
Baker, Stephen
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011515445
Saved in:
8
Planning and management of advertising and marketing
Baker, Stephen
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011515446
Saved in:
9
Internet marketing
Baker, Stephen
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011515449
Saved in:
10
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
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