//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baker, Thomas A., III."
~person:"Greenwell, T. Christopher"
~subject:"Brand management"
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Welt
Sportmarketing
19
Sports marketing
19
Consumer behaviour
13
Konsumentenverhalten
13
Sport
10
Sports
10
Professional sports
8
Profisport
8
Markenführung
7
Sport organization
6
Sportorganisation
6
Sport event
5
Sportveranstaltung
5
Advertising effects
4
Arbeitsgruppe
4
Brand image
4
Football
4
Fußball
4
Markenimage
4
Team
4
USA
4
United States
4
Werbewirkung
4
Ball game
3
Ballsport
3
team identification
3
Athletes
2
Customer satisfaction
2
Internet marketing
2
Kundenzufriedenheit
2
Motivation
2
Niche marketing strategy
2
Nischenstrategie
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social Web
2
Social web
2
Sponsoring
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Baker, Thomas A., III.
Greenwell, T. Christopher
Kunkel, Thilo
12
Heere, Bob
10
Biscaia, Rui
9
Chanavat, Nicolas
7
Doyle, Jason P.
7
Ballouli, Khalid
6
Chadwick, Simon
6
Funk, Daniel C.
6
Ko, Yong Jae
6
Andreff, Wladimir
5
Burmann, Christoph
5
Nufer, Gerd
5
Richelieu, André
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Wear, Henry
5
Williams, Antonio S.
5
Asada, Akira
4
Bodet, Guillaume
4
Bühler, André W.
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
James, Jeffrey D.
4
O'Reilly, Norm
4
Rose, Andrew
4
Spiegel, Mark
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Zhang, James J.
4
Arai, Akiko
3
Breuer, Christoph
3
Byon, Kevin K.
3
Desbordes, Michel
3
Ferrand, Alain
3
Leng, Ho Keat
3
Naraine, Michael L.
3
Parganas, Petros
3
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Innovation: organization & management : IOM
1
International journal of sport management and marketing : IJSMM
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
2
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
3
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
4
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
5
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
6
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
Saved in:
7
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->