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~person:"Baker, Thomas A., III."
~subject:"Brand management"
~subject:"Sport policy"
~subject:"Sportler"
~subject:"United States"
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Baker, Thomas A., III.
Kunkel, Thilo
14
Heere, Bob
11
Funk, Daniel C.
10
Biscaia, Rui
9
Ko, Yong Jae
9
Ballouli, Khalid
8
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7
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James, Jeffrey D.
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O'Reilly, Norm
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Dwyer, Brendan
5
Hill, Brad
5
Kaplanidou, Kyriaki
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Kim, Yu Kyoum
5
Pedersen, Paul M.
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Walker, Matthew
5
Welty Peachey, Jon
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Williams, Antonio S.
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Yoshida, Masayuki
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Andreff, Wladimir
4
Asada, Akira
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Bodet, Guillaume
4
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Chalip, Laurence Hilmond
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Innovation: organization & management : IOM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
2
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
3
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
4
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
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