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~person:"Bakir, Aysen"
~person:"Carpenter, Jason M."
~source:"econis"
~subject:"USA"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Bakir, Aysen
Carpenter, Jason M.
Coffey, Amy Jo
4
An, Soontae
3
Barber, Nelson
3
Albers, Sönke
2
Appiah, Osei
2
Baack, Daniel W.
2
Baack, Donald
2
Bauer, Hans H.
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Murata, Hiroyuki
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1
Journal of fashion marketing and management
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Journal of global marketing
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ECONIS (ZBW)
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1
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
2
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
3
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
4
A decision tree approach to modeling the private label apparel consumer
Moore, Marguerite
;
Carpenter, Jason M.
- In:
Marketing intelligence & planning
28
(
2010
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10003940482
Saved in:
5
Retail format choice in the US consumer electronics market
Carpenter, Jason M.
;
Balija, Vikranth
- In:
International journal of retail & distribution management
38
(
2010
)
4/5
,
pp. 258-274
Persistent link: https://www.econbiz.de/10003977658
Saved in:
6
The ethics of food advertising targeted toward children : parental viewpoint
Bakir, Aysen
;
Vitell, Scott J.
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 299-311
Persistent link: https://www.econbiz.de/10003958491
Saved in:
7
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
8
Intergenerational perceptions of market cues among US apparel consumers
Moore, Marguerite
;
Carpenter, Jason M.
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003761547
Saved in:
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