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~person:"Balaji, M. S."
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
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Search: subject:"Beziehungsmarketing"
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Consumer behaviour
Customer satisfaction
Beziehungsmarketing
20
Relationship marketing
20
Konsumentenverhalten
14
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Beschwerdemanagement
5
Complaint management
5
Lieferantenmanagement
4
Supplier relationship management
4
Arbeitszufriedenheit
3
Brand image
3
Brand management
3
Confidence
3
Interaction quality
3
Job satisfaction
3
Markenführung
3
Markenimage
3
Satisfaction
3
Service failure
3
Vertrauen
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Arbeitsverhalten
2
Communication
2
Customer orientation
2
Customer participation
2
India
2
Indien
2
Internet marketing
2
Kommunikation
2
Language
2
Online-Marketing
2
Social Web
2
Social web
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1
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Article
15
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15
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15
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English
15
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Balaji, M. S.
Han, Heesup
50
Hollebeek, Linda D.
36
Mattila, Anna S.
35
Homburg, Christian
29
Verhoef, Peter C.
28
Kumar, V.
27
Gil Saura, Irene
25
Loureiro, Sandra Maria Correia
25
Prentice, Catherine
25
Huber, Frank
23
Rather, Raouf Ahmad
21
Bang, Nguyen
20
Klaus, Philipp
20
Svensson, Göran
20
Hyun, Sunghyup Sean
19
Mittal, Vikas
19
So, Kevin Kam Fung
19
Bruhn, Manfred
18
Evanschitzky, Heiner
18
Gustafsson, Anders
18
Usman, Osly
18
Ahn, Jiseon
17
Aksoy, Lerzan
17
Bauer, Hans H.
17
Khan, Imran
17
Wong, IpKin Anthony
17
Kim, Wansoo
16
Quach, Sara
16
Swoboda, Bernhard
16
Wieseke, Jan
16
Bilgihan, Anil
15
Blut, Markus
15
Foscht, Thomas
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Schramm-Klein, Hanna
15
Sesé, F. Javier
15
Stock-Homburg, Ruth
15
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Journal of business research : JBR
6
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The service industries journal
1
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ECONIS (ZBW)
15
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
3
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
4
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
5
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
Saved in:
6
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
7
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
8
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
9
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
10
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
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