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~person:"Balaji, M. S."
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Internationales Marketing
Konsumentenverhalten
24
Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
13
Kundenzufriedenheit
13
Dienstleistungsqualität
12
Service quality
12
Viral marketing
10
Virales Marketing
10
Internet marketing
7
Online-Marketing
7
Beschwerdemanagement
6
Complaint management
6
Brand management
5
Lieferantenmanagement
5
Markenführung
5
Service failure
5
Social Web
5
Social web
5
Supplier relationship management
5
Advertising effects
4
Brand image
4
Confidence
4
Markenimage
4
Vertrauen
4
Werbewirkung
4
Arbeitszufriedenheit
3
Interaction quality
3
Job satisfaction
3
Online retailing
3
Online-Handel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Satisfaction
3
Word-of-mouth
3
Arbeitsverhalten
2
B-to-B-Marketing
2
Bibliometrics
2
Bibliometrie
2
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18
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1
Type of publication
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Article
24
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
24
Aufsatzsammlung
1
Language
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English
24
Author
All
Balaji, M. S.
Han, Heesup
69
Mattila, Anna S.
50
Loureiro, Sandra Maria Correia
44
Bang, Nguyen
36
Phau, Ian
36
Hollebeek, Linda D.
35
Vrontis, Demetris
35
Ko, Eunju
33
Gierl, Heribert
32
Walsh, Gianfranco
32
Dwivedi, Yogesh Kumar
30
Grewal, Dhruv
30
Pelsmacker, Patrick de
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Sarkar, Abhigyan
27
Bagozzi, Richard P.
26
Klaus, Philipp
26
Kumar, V.
26
Prentice, Catherine
26
Romaniuk, Jenni
26
Swoboda, Bernhard
26
Verhoef, Peter C.
26
Dens, Nathalie
25
Herrmann, Andreas
25
Khare, Arpita
25
Laroche, Michel
25
Japutra, Arnold
24
Paul, Justin
24
Sreejesh, S.
24
Filieri, Raffaele
23
Ko, Yong Jae
23
Quach, Sara
23
Wiedmann, Klaus-Peter
23
Wong, IpKin Anthony
23
Park, Jungkun
22
Rajagopal
22
Hyun, Sunghyup Sean
21
Jang, Soocheong
21
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Published in...
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Journal of business research : JBR
9
European journal of marketing : EJM
2
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of internet commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
24
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
3
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
4
Nanoinfluencer
marketing
: how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
5
Travel posts on WeChat moments : a model for eWOM effectiveness
Jiang, Yangyang
;
Rao, Yong
;
Balaji, M. S.
;
Xu, Dan Xian
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012438087
Saved in:
6
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
7
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.
;
Kok Wei Khong
;
Chong, Alain Yee Long
- In:
Information & management : the internat. journal of …
53
(
2016
)
4
,
pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
Saved in:
8
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
9
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
10
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
Saved in:
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