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~person:"Balaji, M. S."
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
20
Relationship marketing
20
Consumer behaviour
14
Konsumentenverhalten
14
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Beschwerdemanagement
5
Complaint management
5
Lieferantenmanagement
4
Supplier relationship management
4
Arbeitszufriedenheit
3
Brand image
3
Brand management
3
Confidence
3
Interaction quality
3
Job satisfaction
3
Markenführung
3
Markenimage
3
Satisfaction
3
Service failure
3
Vertrauen
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Viral marketing
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Virales Marketing
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Advertising effects
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Arbeitsverhalten
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Communication
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India
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Indien
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Internet marketing
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English
20
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Balaji, M. S.
Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Helmke, Stefan
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Journal of business research : JBR
7
Industrial marketing management : the international journal for industrial and high-tech firms
2
European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The journal of services marketing
1
The service industries journal
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ECONIS (ZBW)
20
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
3
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
4
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
5
Letting go or getting back : how organization culture shapes frontline employee response to customer incivility
Balaji, M. S.
;
Jiang, Yangyang
;
Singh, Gurbir
;
Jha, Subhash
- In:
Journal of business research : JBR
111
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012237741
Saved in:
6
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
7
Together we tango : value facilitation and customer participation in Airbnb
Jiang, Yangyang
;
Balaji, M. S.
;
Jha, Subhash
- In:
International journal of hospitality management
82
(
2019
),
pp. 169-180
Persistent link: https://www.econbiz.de/10012121670
Saved in:
8
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
Saved in:
9
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
10
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
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