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~person:"Balmer, John M. T."
~person:"Melewar, T. C."
~person:"Pundt, Alexander"
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Search: subject_exact:"Organizational identity"
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Corporate culture
74
Unternehmenskultur
74
Corporate reputation
44
Firmenimage
44
Public relations
25
Öffentlichkeitsarbeit
25
Brand architecture
24
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24
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21
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21
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19
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19
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10
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10
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9
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9
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9
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8
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7
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6
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6
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5
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corporate identity
5
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4
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4
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4
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62
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Balmer, John M. T.
Melewar, T. C.
Pundt, Alexander
Sackmann, Sonja A.
28
Schein, Edgar H.
28
Alvesson, Mats
25
Schultz, Majken
22
Brown, Andrew Douglas
21
Hofstede, Geert
21
Ravasi, Davide
20
Nerdinger, Friedemann W.
18
Vadi, Maaja
18
Casson, Mark
16
Clegg, Stewart
16
Kaptein, Muel
16
Siddiqui, Danish Ahmed
16
Tarba, Shlomo Yedidia
16
Zingales, Luigi
16
Alas, Ruth
15
Scholz, Christian
15
Stahl, Günter K.
15
Ashforth, Blake E.
14
Hatch, Mary Jo
14
Kucharska, Wioleta
14
Davoine, Eric
13
Denison, Daniel R.
13
Dick, Rolf van
13
Frey, Dieter
13
Pratt, Michael G.
13
Rowley, Chris
13
Weber, Yaakov
13
Barmeyer, Christoph I.
12
Bruch, Heike
12
Corley, Kevin G.
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Schreyögg, Georg
12
Clawson, James G.
11
Gioia, Dennis A.
11
Lämsä, Anna-Maija
11
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11
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Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
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International Corporate Identity Group / Symposium <15., 2012, Århus>
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The journal of brand management : an international journal
8
Corporate communications : an international journal
6
European journal of marketing : EJM
6
Erfolgsfaktor Beteiligungskultur : Ergebnisse aus dem Projekt TiM - Transfer innovativer Unternehmensmilieus
5
International studies of management and organization
5
Journal of business research : JBR
4
Facets of corporate identity, communication, and reputation
3
Journal of general management
3
Journal of marketing communications
3
Arbeitspapier Nr. ... aus dem Projekt TIM
2
Journal of business ethics : JOBE
2
Journal of world business : JWB
2
The marketing review
2
Beteiligungsorientierte Unternehmenskultur : Erfolgsfaktoren, Praxisbeispiele und Handlungskonzepte
1
Brand culture
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary thoughts on corporate branding and corporate identity management
1
Foundations of corporate heritage
1
Innovationsfähigkeit und kultureller Wandel mittelständischer Unternehmungen : XVII. Betriebswirtschaftliche Tage zu Schwerin 2007 ; 25. und 26. Oktober 2007. Crowne Plaza Hotel Schwerin
1
Marketing intelligence & planning
1
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Rostocker Beiträge zur Wirtschafts- und Organisationspsychologie
1
Routledge interpretive marketing research
1
Working paper series / Bradford University School of Management
1
Zeitschrift für Personalforschung : (ZfP)
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Zeitschrift für Personalforschung : ZfP
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ECONIS (ZBW)
74
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1
Employee occupational identity
Jerez-Jerez, Maria J.
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 289-306)
.
2022
Persistent link: https://www.econbiz.de/10012609401
Saved in:
2
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
3
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
4
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
5
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
6
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
7
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
8
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
9
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
10
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
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