//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balmer, John M. T."
~person:"Melewar, T. C."
~subject:"Markenarchitektur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Organizational identity"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenarchitektur
Corporate culture
60
Unternehmenskultur
60
Corporate reputation
44
Firmenimage
44
Public relations
25
Öffentlichkeitsarbeit
25
Brand architecture
24
Brand management
21
Markenführung
21
Marketing management
19
Marketingmanagement
19
Corporate Social Responsibility
9
Corporate identity
9
Corporate social responsibility
9
Marketing
8
Communication
5
Personality psychology
5
Persönlichkeitspsychologie
5
corporate identity
5
Großbritannien
4
Kommunikation
4
Stakeholder
4
Strategic management
4
Strategisches Management
4
United Kingdom
4
Business ethics
3
Corporate branding
3
Corporate heritage
3
Firm performance
3
Schweden
3
Sweden
3
Unternehmenserfolg
3
Unternehmensethik
3
corporate brand
3
corporate communication
3
corporate marketing
3
Case study
2
Corporate Identity
2
Corporate communications
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
20
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Festschrift
1
more ...
less ...
Language
All
English
24
Author
All
Balmer, John M. T.
Melewar, T. C.
Balmer, John M.T.
6
Burghausen, Mario
5
Abratt, Russell
3
Greyser, Stephen A.
3
Kleyn, Nicola
3
Urde, Mats
3
Bang, Nguyen
2
De Roeck, Kenneth
2
Deitmar, Hanna Lena
2
Gambetti, Rossella C.
2
Glanfield, Keith
2
Iglesias, Oriol
2
Ind, Nicholas
2
Koporcic, Nikolina
2
Maon, François
2
Navare, Jyoti
2
Podnar, Klement
2
Schultz, Majken
2
Sharifah Faridah Syed Alwi
2
Abid-Dupont, Marie-Aude
1
Ackfeldt, Anna-Lena
1
Adjaison, Geoffrey Kwasi
1
Agyei, James
1
Aluisius Hery Pratono
1
Amoako, George Kofi
1
Ampaw, Enock Mintah
1
Andersen, Sophie Esmann
1
Anisimova, Tatiana
1
Arendt, Sebastian
1
Askegaard, Søren
1
Bag, Surajit
1
Balmern, John M. T.
1
Barandas-Karl, H.
1
Bargenda, Angela
1
Barnier, Virginie de
1
Barros, Teresa
1
Bartholmé, Roland H.
1
Baumgarth, Carsten
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
6
European journal of marketing : EJM
4
Corporate communications : an international journal
2
International studies of management and organization
2
Journal of business research : JBR
2
Brand culture
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Contemplating corporate marketing, identity and communication
1
Foundations of corporate heritage
1
Journal of general management
1
Journal of marketing communications
1
Routledge interpretive marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
2
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
3
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
5
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
6
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
7
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
8
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
9
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
10
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->