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~person:"Balmer, John M. T."
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
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Search: subject:"Brand Management"
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Firmenimage
Konsumentenverhalten
Brand management
45
Markenführung
45
Brand architecture
31
Markenarchitektur
31
Corporate reputation
22
Corporate culture
15
Unternehmenskultur
15
China
7
Brand image
6
Großbritannien
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
United Kingdom
6
Brand
5
Cultural heritage
5
Kulturgüter
5
Markenartikel
5
Monarchie
5
Monarchy
5
USA
5
United States
5
Economics department
4
Markenpolitik
4
Public relations
4
Wirtschaftshochschule
4
Öffentlichkeitsarbeit
4
Corporate Identity
3
Corporate branding
3
corporate heritage
3
corporate marketing
3
Beziehungsmarketing
2
Corporate Social Responsibility
2
Corporate brand
2
Corporate communications
2
Corporate heritage
2
Corporate identity
2
Corporate social responsibility
2
Credibility
2
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Article
19
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15
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3
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23
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Balmer, John M. T.
Melewar, T. C.
38
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Bang, Nguyen
26
Ko, Eunju
24
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Dawes, John
16
Esch, Franz-Rudolf
16
Foroudi, Pantea
16
Veloutsou, Cleopatra
16
Fetscherin, Marc
15
Abratt, Russell
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Swoboda, Bernhard
14
Valette-Florence, Pierre
14
Vrontis, Demetris
14
Baumgarth, Carsten
13
Dens, Nathalie
13
Huber, Frank
13
Iglesias, Oriol
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Sharifah Faridah Syed Alwi
13
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The journal of brand management : an international journal
7
Corporate communications : an international journal
2
European journal of marketing : EJM
2
Journal of business research : JBR
2
Working paper series / Bradford University School of Management
2
Brand culture
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
International studies of management and organization
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
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ECONIS (ZBW)
23
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
4
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
5
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
6
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
7
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
8
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
9
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
10
Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 194-210
Persistent link: https://www.econbiz.de/10011350044
Saved in:
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