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~person:"Balmer, John M. T."
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Corporate image"
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Corporate reputation
24
Firmenimage
24
Brand architecture
18
Corporate culture
18
Markenarchitektur
18
Unternehmenskultur
18
Brand management
15
Markenführung
15
Marketing management
12
Marketingmanagement
12
Public relations
8
Öffentlichkeitsarbeit
8
Corporate heritage
4
Corporate identity
4
Marketing
4
Schweden
4
Sweden
4
corporate marketing
4
China
3
Corporate branding
3
Cultural heritage
3
Economics department
3
Kulturgüter
3
Wirtschaftshochschule
3
Case study
2
Corporate Social Responsibility
2
Corporate brand
2
Corporate communications
2
Corporate heritage identity
2
Corporate marketing
2
Corporate social responsibility
2
Großbritannien
2
Monarchie
2
Monarchy
2
Qualitative research
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United Kingdom
2
business schools
2
corporate brand
2
corporate brand management
2
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Sammelwerk
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22
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6
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6
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Balmer, John M. T.
Melewar, T. C.
43
Foroudi, Pantea
19
Bang, Nguyen
17
Schwaiger, Manfred
17
Walsh, Gianfranco
15
Abratt, Russell
10
Pollock, Timothy G.
10
Dennis, Charles
9
Hirsch, Peter B.
9
Schaarschmidt, Mario
9
Swoboda, Bernhard
9
Kitchen, Philip J.
8
Newburry, William
8
Pfarrer, Michael D.
8
Pérez, Andrea
8
Wiedmann, Klaus-Peter
8
Gupta, Suraksha
7
Harvey, William S.
7
Hillenbrand, Carola
7
Podnar, Klement
7
Quevedo Puente, Esther de
7
Rodríguez del Bosque, Ignacio A.
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Beatty, Sharon E.
6
Davies, Gary
6
Foroudi, Mohammad Mahdi
6
Gardberg, Naomi A.
6
Han, Heesup
6
Iglesias, Oriol
6
Kleyn, Nicola
6
Money, Kevin
6
Tomczak, Torsten
6
Wæraas, Arild
6
Balmer, John M.T.
5
Berens, Guido A. J. M.
5
Bravo, Rafael
5
Carroll, Craig E.
5
Dineen, Brian R.
5
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The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Journal of business research : JBR
3
California management review
1
International studies of management and organization
1
Journal of marketing management : MM
1
Routledge interpretive marketing research
1
The journal of product & brand management
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ECONIS (ZBW)
24
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1
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
2
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
3
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
6
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
7
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
8
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
9
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
10
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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