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~person:"Bang, Nguyen"
~person:"Diamantopoulos, Adamantios"
~subject:"Konsumentenverhalten"
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Search: subject:"Management"
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Konsumentenverhalten
Brand management
62
Markenführung
62
Consumer behaviour
56
Brand image
42
Markenimage
42
Beziehungsmarketing
26
Brand
26
Markenartikel
26
Relationship marketing
26
International marketing
15
Internationales Marketing
15
Marketing management
15
Marketingmanagement
15
Corporate reputation
13
Customer satisfaction
13
Firmenimage
13
Kundenzufriedenheit
13
Einzelhandel
8
Higher education institution
8
Hochschule
8
Retail trade
8
Designation of origin
7
Dienstleistungsqualität
7
Großbritannien
7
Herkunftsbezeichnung
7
Service quality
7
Social Web
7
Social web
7
United Kingdom
7
Brand architecture
6
China
6
Confidence
6
Innovation
6
Innovation management
6
Innovationsmanagement
6
Markenarchitektur
6
Marketing
6
Vertrauen
6
Gerechtigkeit
5
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Undetermined
34
Free
1
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Article
54
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
54
Aufsatz in Zeitschrift
54
Aufsatz im Buch
1
Book section
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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Language
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English
56
Author
All
Bang, Nguyen
Diamantopoulos, Adamantios
Han, Heesup
64
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
39
Phau, Ian
39
Hollebeek, Linda D.
35
Huber, Frank
35
Bauer, Hans H.
33
Kumar, V.
33
Verhoef, Peter C.
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Swoboda, Bernhard
30
Herrmann, Andreas
28
Melewar, T. C.
28
Sarkar, Abhigyan
28
Septianto, Felix
27
Gierl, Heribert
26
Walsh, Gianfranco
25
Dawes, John
24
Prentice, Catherine
24
Rahman, Zillur
24
Usman, Osly
24
Homburg, Christian
23
Pelsmacker, Patrick de
23
Vrontis, Demetris
23
Bagozzi, Richard P.
22
Balaji, M. S.
22
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Grewal, Dhruv
21
MacInnis, Deborah J.
21
Wong, IpKin Anthony
21
Guzman, Francisco
20
Jang, Soocheong
20
Keller, Kevin Lane
20
Khan, Imran
20
Miao, Li
20
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Published in...
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Journal of business research : JBR
11
Journal of international marketing
6
The marketing review
4
Asia-Pacific journal of business administration
3
Marketing intelligence & planning
3
European journal of marketing : EJM
2
The international journal of bank marketing : IJBM
2
British journal of management
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
International studies of management and organization
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
The journal of services marketing
1
The service industries journal
1
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Source
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ECONIS (ZBW)
56
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1
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10
of
56
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date (oldest first)
1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
3
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
4
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
5
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
6
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
7
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
8
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
9
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
10
"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
80
(
2017
),
pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
Saved in:
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