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~person:"Bang, Nguyen"
~person:"Gil Saura, Irene"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
115
Relationship marketing
115
Consumer behaviour
59
Customer satisfaction
34
Kundenzufriedenheit
34
Einzelhandel
25
Retail trade
25
Dienstleistungsqualität
22
Service quality
22
Brand image
19
Markenimage
19
Brand management
18
Markenführung
18
Kundenwert
17
Customer value
16
Marketing management
13
Marketingmanagement
13
Customer integration
9
Kundenintegration
9
Lieferantenmanagement
9
Supplier relationship management
9
Spain
8
Spanien
8
Confidence
7
E-commerce
7
Electronic Commerce
7
Loyalty
7
Marketingtheorie
7
Vertrauen
7
Viral marketing
7
Virales Marketing
7
Brand equity
6
Brand loyalty
6
Distribution channel
6
Hotel industry
6
Hotellerie
6
Innovation
6
Internet marketing
6
Kundenbindungsprogramm
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1
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English
59
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Bang, Nguyen
Gil Saura, Irene
Verhoef, Peter C.
Han, Heesup
40
Hollebeek, Linda D.
30
Mattila, Anna S.
28
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Huber, Frank
20
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Das, Gopal
13
Evanschitzky, Heiner
13
Gustafsson, Anders
13
McDonald, Heath
13
Rahman, Zillur
13
Schramm-Klein, Hanna
13
Tanford, Sarah
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
Blut, Markus
12
Fetscherin, Marc
12
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of the Academy of Marketing Science
3
The journal of brand management : an international journal
3
The marketing review
3
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of service theory and practice : JSTP
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
Asia-Pacific journal of business administration
1
Business process management journal
1
ERIM report series research in management
1
Electronic markets : the international journal on networked business
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of marketing
1
Journal of service research : JSR
1
Journal of vacation marketing : an international journal
1
MSI reports : working paper series
1
Management decision : MD
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Service business
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
Tinbergen Institute research series
1
Universia business review : UBR
1
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ECONIS (ZBW)
59
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1
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
2
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
3
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
4
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
5
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
6
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
7
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
8
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
9
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
10
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
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