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~person:"Bang, Nguyen"
~person:"Giovanardi, Massimo"
~person:"Roy, Sanjit"
~person:"Strandberg, Carola"
~type_genre:"Article in journal"
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Search: subject_exact:"Place branding"
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Place marketing
11
Standortmarketing
11
Brand image
8
Brand management
8
Markenführung
8
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8
place branding
5
City marketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Stadtmarketing
4
Tourism marketing
4
Tourismusmarketing
4
Beziehungsmarketing
3
Place branding
3
Relationship marketing
3
Personality psychology
2
Persönlichkeitspsychologie
2
Place attachment
2
Place image
2
customer-based place brand equity (CBPBE)
2
place marketing
2
Auslandsinvestition
1
Brand
1
Brand experience
1
Brand loyalty
1
Citizenship choice
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Cluster analysis
1
Clusteranalyse
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Corporate reputation
1
Customer based brand equity (CBBE)
1
Customer based place brand equity (CBPBE)
1
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1
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11
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Bang, Nguyen
Giovanardi, Massimo
Roy, Sanjit
Strandberg, Carola
Melewar, T. C.
6
Dinnie, Keith
5
Lucarelli, Andrea
5
Warnaby, Gary
5
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Hanna, Sonya
4
Medway, Dominic
4
Rowley, Jennifer
4
Skinner, Heather
4
Stylidis, Dimitrios
4
Bose, Sunny
3
Gupta, Suraksha
3
Hultman, Magnus
3
Reynolds, Laura
3
Biran, Avital
2
Brown, Stephen
2
Bruwer, Johan
2
Campelo, Adriana
2
Cassinger, Cecilia
2
Charters, Steve
2
Dennis, Charles
2
Doering, Heike
2
Gertner, Rosane K.
2
Giraldi, Janaina de Moura Engracia
2
Hamzaoui-Essoussi, Leila
2
Heslop, Louise A.
2
Jaffe, Eugene D.
2
Koenig-Lewis, Nicole
2
Nadeau, John
2
O'Reilly, Norm
2
Papadopoulos, Nicolas G.
2
Peattie, Kenneth J.
2
Peluso, Alessandro M.
2
Pino, Giovanni
2
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2
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Journal of business research : JBR
2
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Marketing theory
1
Psychology & marketing
1
Qualitative market research : an international journal
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ECONIS (ZBW)
11
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus
;
Strandberg, Carola
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola
;
Styvén, Maria
;
Hultman, Magnus
- In:
Journal of business research : JBR
119
(
2020
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
Saved in:
5
The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
Saved in:
6
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
7
Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo
;
Lucarelli, Andrea
;
Pasquinelli, Cecilia
- In:
Marketing theory
13
(
2013
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
Saved in:
8
The ambiguity of place branding consultancy : working with stakeholders in Rio de Janeiro
Sztejnberg, Raquel Goulart
;
Giovanardi, Massimo
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 421-445
Persistent link: https://www.econbiz.de/10011709135
Saved in:
9
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
10
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
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