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~person:"Bang, Nguyen"
~person:"Melewar, T. C."
~subject:"Corporate culture"
~subject:"Großbritannien"
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Search: subject_exact:"Company reputation"
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Corporate culture
Großbritannien
Corporate reputation
51
Firmenimage
51
Brand management
22
Markenführung
22
Public relations
22
Öffentlichkeitsarbeit
22
Unternehmenskultur
20
Brand architecture
13
Markenarchitektur
13
Reputation
13
Brand image
11
Markenimage
11
Consumer behaviour
10
Konsumentenverhalten
10
Corporate Social Responsibility
7
Corporate image
7
Corporate social responsibility
7
Corporate identity
5
Marketing management
5
Marketingmanagement
5
Communication
4
Confidence
4
Firm performance
4
Image
4
Marketing
4
Strategic management
4
Strategisches Management
4
Unternehmenserfolg
4
Vertrauen
4
Betriebliche Wertschöpfung
3
Brand
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Corporate communication
3
Higher education institution
3
Hochschule
3
International competition
3
Internationaler Wettbewerb
3
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Undetermined
11
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Article
15
Book / Working Paper
4
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Article in journal
16
Aufsatz in Zeitschrift
16
Collection of articles of several authors
4
Sammelwerk
4
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
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Language
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English
19
Author
All
Bang, Nguyen
Melewar, T. C.
Balmer, John M. T.
25
Balmer, John M.T.
6
Brown, Michael
5
Burghausen, Mario
5
Foroudi, Pantea
5
Greyser, Stephen A.
5
Lerpold, Lin
5
McManus, Brian
5
Ravasi, Davide
5
Amore, Mario Daniele
4
Bravo, Rafael
4
Elfenbein, Daniel W.
4
Epure, Mircea
4
Garofalo, Orsola
4
Harvey, William S.
4
Illia, Laura
4
Kitchen, Philip J.
4
Niederhäuser, Markus
4
Podnar, Klement
4
Rekom, Johan van
4
Rosenberger, Nicole
4
Schultz, Majken
4
Soenen, Guillaume
4
Abimbola, Temi
3
Abratt, Russell
3
Albert, Stuart
3
Armour, John
3
Bartholmé, Roland H.
3
Beach, Lee Roy
3
Brunninge, Olof
3
Carroll, Craig E.
3
Chen, Jianqing
3
Christensen, Lars Thøger
3
De Chernatony, Leslie
3
Fisman, Raymond
3
Gioia, Dennis A.
3
Hatch, Mary Jo
3
Ind, Nicholas
3
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Published in...
All
International studies of management and organization
3
Journal of marketing communications
3
Journal of business research : JBR
2
Journal of world business : JWB
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Facets of corporate identity, communication, and reputation
1
Journal of general management
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
19
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1
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
2
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
3
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
4
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
5
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
6
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
7
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
8
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
9
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
10
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
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