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~person:"Bang, Nguyen"
~subject:"Corporate reputation"
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Corporate reputation
Brand architecture
6
Brand management
6
Markenarchitektur
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Markenführung
6
Firmenimage
5
Corporate Social Responsibility
2
Corporate branding
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Strategisches Management
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organization management
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Airline
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Branding in higher education
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Business ethics
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Bang, Nguyen
Balmer, John M. T.
24
Melewar, T. C.
11
Balmer, John M.T.
6
Burghausen, Mario
5
Greyser, Stephen A.
5
Otubanjo, Olutayo
5
Abratt, Russell
4
Chen, Weifeng
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Rindell, Anne
4
Sharifah Faridah Syed Alwi
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Urde, Mats
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Foroudi, Pantea
3
Hatch, Mary Jo
3
Iglesias, Oriol
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Ind, Nicholas
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Keller, Kevin Lane
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Kleyn, Nicola
3
Merrilees, Bill
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Miller, Dale
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Navare, Jyoti
3
Podnar, Klement
3
Schultz, Majken
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Singh, Jaywant
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Wiedmann, Klaus-Peter
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Aaker, David A.
2
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Bravo, Rafael
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Crisafulli, Benedetta
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Ghosh, Lopamudra
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Glanfield, Keith
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Gyrd-Jones, Richard I.
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He, Xinming
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Hur, Won-Moo
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Khojastehpour, Morteza
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International studies of management and organization
3
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
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Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
5
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
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