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~person:"Bang, Nguyen"
~subject:"Konsumentenverhalten"
~subject:"Multinationales Unternehmen"
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Konsumentenverhalten
Multinationales Unternehmen
Brand management
38
Markenführung
38
Consumer behaviour
34
Beziehungsmarketing
23
Relationship marketing
23
Brand image
21
Markenimage
21
Brand
13
Corporate reputation
13
Firmenimage
13
Markenartikel
13
Customer satisfaction
12
Kundenzufriedenheit
12
Einzelhandel
8
Higher education institution
8
Hochschule
8
Marketing management
8
Marketingmanagement
8
Retail trade
8
Social Web
7
Social web
7
Brand architecture
6
Confidence
6
Dienstleistungsqualität
6
Markenarchitektur
6
Service quality
6
Vertrauen
6
China
5
Gerechtigkeit
5
Internet marketing
5
Justice
5
Online-Marketing
5
Public relations
5
Strategic management
5
Strategisches Management
5
Taiwan
5
Öffentlichkeitsarbeit
5
Brand reputation
4
Corporate Social Responsibility
4
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Online availability
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Undetermined
20
Type of publication
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Article
32
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
34
Author
All
Bang, Nguyen
Buckley, Peter J.
94
Rugman, Alan M.
91
Verbeke, Alain
73
Kolk, Ans
69
Han, Heesup
65
Görg, Holger
57
Mattila, Anna S.
57
Pearce, Robert
56
Schmid, Stefan
56
Brewster, Chris
54
Cantwell, John
53
Pedersen, Torben
53
Swoboda, Bernhard
48
Broll, Udo
46
Edwards, Tony
44
Vrontis, Demetris
41
Loureiro, Sandra Maria Correia
40
Hollebeek, Linda D.
39
Papanastassiou, Marina
39
Phau, Ian
39
Mudambi, Ram
38
Festing, Marion
37
Narula, Rajneesh
37
Stahl, Günter K.
37
Birkinshaw, Julian
36
Björkman, Ingmar
36
Bauer, Hans H.
35
Budhwar, Pawan S.
35
Huber, Frank
35
Kumar, V.
35
Scherer, Andreas Georg
34
Collings, David G.
33
Verhoef, Peter C.
33
Holtbrügge, Dirk
32
Kumar, Vikas
32
Wiedmann, Klaus-Peter
31
Belderbos, René
30
Gassmann, Oliver
30
Ghauri, Pervez N.
30
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Published in...
All
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
The international journal of bank marketing : IJBM
2
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
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Source
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ECONIS (ZBW)
34
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34
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1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
5
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
6
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
7
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
8
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
9
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
10
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
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