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~person:"Bao, Zhuolan"
~person:"Mangold, Sabrina"
~person:"Viswanathan, Madhu"
~subject:"Perception"
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Bao, Zhuolan
Mangold, Sabrina
Viswanathan, Madhu
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Examining the impact of review tag function on product evaluation and information perception of popular products
Bao, Zhuolan
;
Li, Wenwen
;
Yin, Pengzhen
;
Chau, Michael
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 517-539
Persistent link: https://www.econbiz.de/10012616929
Saved in:
2
Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
Saved in:
3
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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