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~person:"Barone, Michael J."
~person:"Cheng, Lillian L."
~person:"Diller, Hermann"
~person:"Roth, Stefan"
~subject:"Price"
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Search: subject:"Betriebliche Preispolitik"
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Price
Preismanagement
67
Pricing strategy
67
Consumer behaviour
30
Konsumentenverhalten
30
Preispolitik
23
Theorie
22
Theory
22
Deutschland
19
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13
Preisdifferenzierung
10
Price discrimination
10
Bundling strategy
7
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7
Preistheorie
7
Einzelhandel
6
Brand
5
Dienstleistung
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Einzelhandelspreis
5
Markenartikel
5
Price theory
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Retail price
5
Betriebliche Wertschöpfung
4
Beziehungsmarketing
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Dienstleistungssektor
4
Relationship marketing
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Retail trade
4
Service industry
4
Services
4
Value creation
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Customer satisfaction
3
Dienstleistungsmarketing
3
Experiment
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Perception
3
Preisbildung
3
Preiswettbewerb
3
Price competition
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Barone, Michael J.
Cheng, Lillian L.
Diller, Hermann
Roth, Stefan
Bertola, Giuseppe
11
Hoeberichts, Marco
11
Izquierdo, Mario
11
Kwapil, Claudia
11
Dabusinskas, Aurelijus
10
Ivanova-Stenzel, Radosveta
10
Kröger, Sabine
10
Levy, Daniel C.
10
Popkowski Leszczyc, Peter T. L.
10
Snir, Avichai
10
Grebe, Tim
8
Monroe, Kent B.
6
Ray, Sourav
6
Thomas, Manoj
6
Bunn, Philip
5
Chen, Haipeng
5
Chenavaz, Régis
5
Coulter, Keith S.
5
Ellis, Colin
5
Ghose, Anindya
5
Homburg, Christian
5
Allen, Jason
4
Böheim, René
4
Courty, Pascal
4
Dorfman, Robert
4
Hackl, Franz
4
Hölzl-Leitner, Michael
4
Levy, Daniel
4
Martin, Simon
4
Masset, Philippe
4
Mattila, Anna S.
4
Montornes, Jeremi
4
Radowski, Daniel
4
Siebert, Ralph
4
Vogt, William B.
4
Yang, Zhenlin
4
Ater, Itai
3
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AMS review : official publication of the Academy of Marketing Science
4
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
2
Marketing letters : a journal of research in marketing
2
Journal of retailing
1
Journal of revenue and pricing management
1
Marketing : ZFP ; journal of research and management
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Psychology & marketing
1
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ECONIS (ZBW)
13
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1
How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
2
Location, location, location : when and how low price locations improve consumer price perceptions
Barone, Michael J.
;
Coulter, Keith S.
;
Kulow, Katina
; …
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1190-1203
Persistent link: https://www.econbiz.de/10013280076
Saved in:
3
The upside of down : presenting a price in a low or high location influences how consumers evaluate it
Barone, Michael J.
;
Coulter, Keith S.
;
Li, Xingbo
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 397-410
Persistent link: https://www.econbiz.de/10012420856
Saved in:
4
The importance of transparency signals in à la carte pricing
Robbert, Thomas
;
Roth, Stefan
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011875194
Saved in:
5
Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan
;
Himbert, Lena
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
Saved in:
6
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
7
Der Grundpreis in der Behavioral-Pricing-Forschung
Himbert, Lena
;
Roth, Stefan
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 93-118)
.
2015
Persistent link: https://www.econbiz.de/10010469030
Saved in:
8
Kundenzufriedenheit und Kundenpreisverhalten
Bösener, Kathrin
;
Roth, Stefan
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 65-91)
.
2015
Persistent link: https://www.econbiz.de/10010469031
Saved in:
9
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
10
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
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