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~person:"Barreda, Albert"
~person:"Foroudi, Pantea"
~subject:"Brand management"
~subject:"Customer value"
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Brand management
Customer value
Website
8
Brand image
5
Corporate reputation
5
Firmenimage
5
Markenimage
5
Beziehungsmarketing
4
Markenführung
4
Relationship marketing
4
Consumer behaviour
3
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3
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Social web
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2
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2
Customer integration
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Kundenintegration
2
Online-Marketing
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Satisfaction
2
Value creation
2
Öffentlichkeitsarbeit
2
Attractiveness
1
Brand
1
Brand attachment
1
Brand awareness
1
Brand evaluation
1
Brand knowledge
1
Brand reputation
1
Co-creation
1
Corporate website
1
Corporate website favorability
1
Corporate website favorability (CWF)
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Corporate website favourability
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Barreda, Albert
Foroudi, Pantea
Nusair, Khaldoon
5
Okumus, Fevzi
4
Bauer, Hans H.
3
Bilgihan, Anil
3
Campo, Sara
3
Fernández-Cavia, José
3
Jiménez-Barreto, Jano
3
Loginova, Oksana
3
Rubio Benito, Natalia
3
Barreda, Albert A.
2
Bhattacharjee, Dhriti
2
Cleff, Thomas
2
Ellonen, Hanna-Kaisa
2
Geerts, Angy
2
Grether, Mark
2
Gupta, Suraksha
2
Kim, Mikyoung
2
Kuivalainen, Olli
2
Rubab, Nida
2
Sandhu, Kamran Yousef
2
Shaheen, Muhammad
2
Shoukat, Shameem
2
Steiner, Paul
2
Suckow, Christina
2
Tarkiainen, Anssi
2
Ullrich, Sebastian
2
Vasavada-Oza, Falguni
2
Walter, Nadine
2
Xie, Jing
2
Adeola, Ogechi
1
Agrebi, Meriem
1
Aguilar-Illescas, Rocío
1
Aham-Anyanwu, Nnanyelugo
1
Ahmed, Ishfaq
1
Alden, Dana
1
Alfina
1
Alwi, Sharifah
1
Anaya-Sánchez, Rafael
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Journal of business research : JBR
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
2
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
3
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
4
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
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