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~person:"Bartikowski, Boris"
~person:"Ko, Eunju"
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Search: "Journal of business research : JBR"
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Consumer behaviour
34
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34
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Markenführung
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Bartikowski, Boris
Ko, Eunju
Laroche, Michel
71
Chebat, Jean-Charles
65
Woodside, Arch G.
54
Huarng, Kun-Huang
43
Babin, Barry J.
42
Parida, Vinit
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Oghazi, Pejvak
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Kraus, Sascha
28
Valette-Florence, Pierre
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Vrontis, Demetris
28
Wincent, Joakim
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Donthu, Naveen
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Walsh, Gianfranco
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Dwivedi, Yogesh Kumar
26
Johnston, Wesley J.
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Gustafsson, Anders
24
Paul, Justin
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Richard, Marie-Odile
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Yang, Zhiyong
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Foroudi, Pantea
23
Cleveland, Mark
22
Merrilees, Bill
22
Zhou, Kevin Zheng
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Geuens, Maggie
21
Kim, Kyung Hoon
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Yu, Tiffany Hui-Kuang
21
Gupta, Suraksha
20
Martin, Drew
20
Zinkhan, George M.
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Adomako, Samuel
19
Bouncken, Ricarda B.
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Dhir, Amandeep
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Kumar, Satish
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Journal of business research : JBR
66
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ECONIS (ZBW)
54
OLC EcoSci
12
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris
;
Richard, Marie-Odile
;
Gierl, Heribert
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
Saved in:
4
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
5
Special issue : marketing research in Korea ; special joint issue of Journal of Business Research and Journal of the Korean Academy of Marketing
Ko, Eunju
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003587296
Saved in:
6
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
7
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
8
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
9
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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