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~person:"Bartikowski, Boris"
~person:"O'Cass, Aron"
~subject:"Internet marketing"
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Internet marketing
Website
11
Consumer behaviour
9
Konsumentenverhalten
9
Dienstleistungsqualität
4
Service quality
4
Australia
3
Australien
3
E-commerce
3
Electronic Commerce
3
Online-Marketing
3
Website cultural congruity
3
Brand image
2
Confidence
2
Customer satisfaction
2
Ethnic group
2
Ethnische Gruppe
2
Kundenzufriedenheit
2
Markenimage
2
Online retailing
2
Online-Handel
2
Professional sports
2
Profisport
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Attitude certainty
1
Attitude toward the site
1
Authenticity
1
Benutzerschnittstelle
1
Bewertung
1
Beziehungsmarketing
1
Brand equity
1
Categorization
1
Consumer involvement
1
Cultural identity
1
Culture-laden website design
1
Dienstleistungsmarketing
1
Einzelhandel
1
Ethnic majority consumers
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Bartikowski, Boris
O'Cass, Aron
Hauser, John R.
8
Liberali, Guilherme
8
Urban, Glen L.
8
Rita, Paulo
6
Braun, Michael
5
Law, Chun Hung Roberts
5
Schwarz, Torsten
5
Singh, Nitish
5
Usman, Osly
5
Akram, Umair
4
Barrio-García, Salvador del
4
Bilgihan, Anil
4
Jiménez-Barreto, Jano
4
Laroche, Michel
4
Loginova, Oksana
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Peters, Anja
4
Agrebi, Meriem
3
Ahuja, Vandana
3
Bucklin, Randolph E.
3
Campo, Sara
3
Chatterjee, Patrali
3
Crespo-Almendros, Esmeralda
3
Das, Subhankar
3
Germano, Fabrizio
3
Jain, Neha
3
Jones, Kristopher B.
3
Keßler, Esther
3
Mazaheri, Ebrahim
3
Moro, Sérgio
3
Murphy, Jamie
3
Pan, Bing
3
Rabsch, Stefan
3
Richard, Marie-Odile
3
Rubio Benito, Natalia
3
Sauldie, Sanjay
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Seitz, Katharina
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Sobbrio, Francesco
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Journal of business research : JBR
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ECONIS (ZBW)
3
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1
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
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