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~person:"Bauer, Hans H."
~person:"Hartley, Steven W."
~person:"Morgan, Neil A."
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Marketing management
74
Marketingmanagement
74
Marketing
31
Deutschland
12
Germany
12
Theorie
12
Theory
12
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
7
Firm performance
7
Konsumentenverhalten
7
Unternehmenserfolg
7
Resource-based view
6
Ressourcenorientierter Ansatz
6
Brand management
5
Lieferantenmanagement
5
Markenführung
5
Market research
5
Marktforschung
5
Supplier relationship management
5
Erfolgsfaktor
4
Event marketing
4
Event-Marketing
4
Mobile Marketing
4
Mobile marketing
4
Strategic management
4
Strategisches Management
4
Success factor
4
Wettbewerbsvorteil
4
Advertising effects
3
Competitive advantage
3
Competitive strategy
3
E-commerce
3
Electronic Commerce
3
Internet
3
Marketing capabilities
3
Marketing strategy
3
Preismanagement
3
Pricing strategy
3
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11
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Article
38
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36
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29
Aufsatz in Zeitschrift
29
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17
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16
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9
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9
Graue Literatur
9
Non-commercial literature
9
Glossar enthalten
8
Glossary included
8
Arbeitspapier
5
Bibliografie enthalten
5
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5
Collection of articles of several authors
5
Sammelwerk
5
Working Paper
5
Aufsatzsammlung
3
CD-ROM, DVD
2
Bibliografie
1
Case study
1
Conference proceedings
1
Einführung
1
Fallstudie
1
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1
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1
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1
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English
43
German
31
Author
All
Bauer, Hans H.
Hartley, Steven W.
Morgan, Neil A.
Kotler, Philip
121
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Albers, Sönke
31
Kitchen, Philip J.
31
Vrontis, Demetris
29
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
Diller, Hermann
24
Fritz, Wolfgang
24
McDonald, Malcolm
24
O'Cass, Aron
24
Reinecke, Sven
24
Belz, Christian
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Hinson, Robert
21
Kotabe, Masaaki
21
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Institution
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American Marketing Association
1
Summer AMA Conference <2016, Atlanta, Ga.>
1
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Journal of the Academy of Marketing Science
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
McGraw-Hill/Irwin series in marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business economics : JBE
2
Journal of international marketing
2
Journal of marketing
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Advances in business marketing : a research annual
1
Handbook of business-to-business marketing
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing : ZFP ; journal of research and management
1
Marketing strategy processes and tools
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
McGraw-Hill Irwin series in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
SpringerLink / Bücher
1
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
1
The Irwin/McGraw-Hill series in marketing
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
74
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1
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2023
-
Sixteenth edition, International student edition
Persistent link: https://www.econbiz.de/10013478708
Saved in:
2
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
3
Upper echelons research in marketing
Whitler, Kimberly A.
;
Lee, Ben
;
Krause, Ryan
;
Morgan, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 198-219
Persistent link: https://www.econbiz.de/10012434093
Saved in:
4
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2021
-
Fifteenth edition, International student edition
Persistent link: https://www.econbiz.de/10012597014
Saved in:
5
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2020
-
Eighth edition
Persistent link: https://www.econbiz.de/10011995444
Saved in:
6
Is your marketing organization ready for what's next? : a framework for aligning growth strategies and capabilities
Rodríguez-Vilá, Omar
;
Bharadwaj, Sundar
;
Morgan, Neil A.
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 104-113
Persistent link: https://www.econbiz.de/10012508523
Saved in:
7
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
8
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
9
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
10
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
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