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~person:"Bauer, Hans H."
~person:"Ko, Eunju"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Marktsegmentierung"
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Internet marketing
Internet
Marktsegmentierung
Consumer behaviour
133
Konsumentenverhalten
132
Deutschland
49
Germany
49
Brand management
33
Markenführung
33
Fashion
25
Luxury goods
25
Luxusgüter
25
Mode
25
Beziehungsmarketing
22
Relationship marketing
22
Brand image
20
Markenimage
20
Theorie
19
Theory
19
Brand
18
Markenartikel
18
Marketing management
15
Marketingmanagement
15
Online-Marketing
15
Advertising effects
14
Werbewirkung
14
Online retailing
13
Online-Handel
13
Estimation
11
Schätzung
11
Social Web
11
Social web
11
E-commerce
10
Electronic Commerce
10
Customer value
9
Kundenwert
9
Market research
8
Marktforschung
8
Confidence
7
Verbraucherverhalten
7
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6
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6
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German
16
English
14
Author
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Bauer, Hans H.
Ko, Eunju
Dwivedi, Yogesh Kumar
18
Ghose, Anindya
15
Law, Chun Hung Roberts
14
Filieri, Raffaele
13
Akram, Umair
11
Verhoef, Peter C.
11
Chawla, Deepak
10
Hollebeek, Linda D.
10
Lambrecht, Anja
10
Milne, George R.
10
Pauwels, Koen
10
Prashar, Sanjeev
10
Quach, Sara
10
Reijmersdal, Eva A. van
10
Rita, Paulo
10
Urban, Glen L.
10
Usman, Osly
10
Bellman, Steven
9
Einav, Liran
9
Grewal, Dhruv
9
Hennig-Thurau, Thorsten
9
Jerath, Kinshuk
9
Loureiro, Sandra Maria Correia
9
Michaelidou, Nina
9
Sundaresan, Neel
9
Tan, Yong
9
Wilbur, Kenneth C.
9
Ahuja, Vandana
8
Bruwer, Johan
8
Brynjolfsson, Erik
8
Choi, Yung Kyun
8
Goldsmith, Ronald E.
8
Hauser, John R.
8
Kannan, P. K.
8
Laroche, Michel
8
Levin, Jonathan
8
Liberali, Guilherme
8
Okumus, Fevzi
8
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Journal of business research : JBR
7
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing : ZFP ; journal of research and management
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Asia Pacific journal of marketing and logistics
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Psychology & marketing
1
Series: Management know-how / M
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
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ECONIS (ZBW)
30
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1
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
2
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
6
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
8
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
9
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
10
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
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