//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Matzler, Kurt"
~person:"Verhoef, Peter C."
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer value"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer value
15
Kundenwert
15
Beziehungsmarketing
13
Relationship marketing
13
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing management
4
Marketingmanagement
4
Consumer behaviour
3
Konsumentenverhalten
3
Theorie
3
Theory
3
CLV
2
Customer analysis
2
Customer integration
2
Firm valuation
2
Investitionsrechnung
2
Investment appraisal techniques
2
Kundenanalyse
2
Kundenintegration
2
Unternehmensbewertung
2
Viral marketing
2
Virales Marketing
2
Advertising awareness
1
Advertising effects
1
Brand equity
1
Brand image
1
Confidence
1
Consumer confidence index
1
Credit
1
Customer equity
1
Customer experience
1
Customer loyalty
1
Customer profitability
1
Customer relationship management
1
Customer retention
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Digital channels
1
Digitalisierung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
14
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
15
Aufsatz im Buch
10
Book section
10
Arbeitspapier
4
Working Paper
4
Graue Literatur
3
Non-commercial literature
3
Lehrbuch
2
Case study
1
Collection of articles of several authors
1
Conference proceedings
1
Fallstudie
1
Hochschulschrift
1
Konferenzschrift
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
12
German
3
Dutch
1
Author
All
Bauer, Hans H.
Matzler, Kurt
Verhoef, Peter C.
Kumar, V.
26
Ko, Eunju
13
Eggert, Andreas
11
Kim, Kyung Hoon
11
Keränen, Joona
10
Kleinaltenkamp, Michael
10
Skiera, Bernd
10
Frow, Pennie
9
Madhani, Pankaj M.
9
Gallarza, Martina G.
8
Gil Saura, Irene
8
Wiesel, Thorsten
8
Heinonen, Kristina
7
Payne, Adrian
7
Saarijärvi, Hannu
7
Venkatesan, Rajkumar
7
Bradlow, Eric T.
6
Edvardsson, Bo
6
Neslin, Scott A.
6
Petersen, J. Andrew
6
Rajagopal
6
Ulaga, Wolfgang
6
Albadvi, Amir
5
Bolton, Ruth N.
5
Fader, Peter
5
Grönroos, Christian
5
Haenlein, Michael
5
Hallikas, Jukka
5
Kim, Sang Jin
5
Le Nguyen Hau
5
Leone, Robert P.
5
Leroi-Werelds, Sara
5
Libai, Barak
5
McColl-Kennedy, Janet R.
5
Ngo, Liem Viet
5
O'Cass, Aron
5
Pynnönen, Mikko
5
Ritala, Paavo
5
Schwepker, Charles H. <Jr.>
5
more ...
less ...
Published in...
All
Journal of service research : JSR
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European management journal
1
International journal of electronic customer relationship management : IJECRM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Marketing : journal of research and management
1
Tijdschrift voor economie en management
1
Tourism review of AIEST
1
Universia business review : UBR
1
Yearbook of marketing and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
3
Customer
value
modelling in the energy market and a practical application for marketing decision making
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
International journal of electronic customer …
9
(
2015
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011575143
Saved in:
4
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
5
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
6
Successful
customer
value
management : key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
7
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
8
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
9
Wertgenerierung für Kunden und Unternehmen : wie können Unternehmen Kundennutzen in Kundenwert transformieren?
Böhrs, Sandra
;
Hammerschmidt, Maik
;
Krämer, Andreas
; …
- In:
Die Unternehmung : Swiss journal of business research …
63
(
2009
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10003888717
Saved in:
10
Customer
value
management : an overview and research agenda
Verhoef, Peter C.
;
Doorn, Jenny van
;
Dorotic, Matilda
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->