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~person:"Baumgarth, Carsten"
~person:"Keränen, Joona"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
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Business-to-business marketing
Markenführung
87
Brand management
86
Marketing
82
Marketing theory
80
Marketingtheorie
80
Marktforschung
68
Marketingmanagement
63
Marketing management
62
Market research
61
Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
45
Konsumentenverhalten
45
B-to-B-Marketing
41
Theorie
40
Theory
40
Lieferantenmanagement
36
Supplier relationship management
36
Deutschland
32
Germany
32
Markenpolitik
28
Brand
26
Markenartikel
25
Markenimage
24
Brand image
23
Internationales Marketing
21
International marketing
20
USA
15
United States
15
Marketingforschung
14
Erfolgsfaktor
13
Success factor
13
Corporate Social Responsibility
12
Corporate social responsibility
11
Customer value
11
Kundenwert
11
Bibliometrics
10
Bibliometrie
10
Innovation
10
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15
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Article
31
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10
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24
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24
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7
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7
Collection of articles of several authors
4
Sammelwerk
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2
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2
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2
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2
Bibliografie enthalten
1
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1
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1
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1
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Language
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English
29
German
12
Author
All
Baumgarth, Carsten
Keränen, Joona
Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
49
Backhaus, Klaus
34
Johnston, Wesley J.
23
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Lilien, Gary L.
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pepels, Werner
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Kumar, V.
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Brennan, Ross
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Christodoulides, George
9
Corsaro, Daniela
9
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Institution
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Springer Fachmedien Wiesbaden
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
12
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
4
Legends in marketing
4
Journal of business-to-business marketing
3
Journal of business research : JBR
2
SpringerLink / Bücher
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
European journal of marketing : EJM
1
Innovative Markenführung und -implementierung
1
MIT sloan management review
1
Management decision : MD
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Marktorientierte Unternehmensführung
1
Psychology & marketing
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
41
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1
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41
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date (oldest first)
1
B2B influencer
marketing
: conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
2
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
3
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
4
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
5
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
6
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
7
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
8
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
9
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
10
Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange
Prior, Daniel D.
;
Keränen, Joona
;
Koskela, Sami
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 131-147
Persistent link: https://www.econbiz.de/10012128008
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