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~person:"Bejou, David"
~person:"Gelbrich, Katja"
~person:"Petersen, J. Andrew"
~subject:"Customer value"
~type_genre:"Aufsatz im Buch"
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Customer value
Kundenwert
6
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5
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2
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Bejou, David
Gelbrich, Katja
Petersen, J. Andrew
Matzler, Kurt
7
Kumar, V.
6
Bruhn, Manfred
5
Georgi, Dominik
5
Skiera, Bernd
5
Hadwich, Karsten
4
Stahl, Heinz K.
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3
Clausen, Lydia
3
Fließ, Sabine
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3
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3
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3
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Rust, Roland T.
3
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3
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3
Wiesel, Thorsten
3
Bauer, Hans H.
2
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2
Berger, Sven C.
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2
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
Customer engagement marketing
1
Handbook of research on customer equity in marketing
1
Operations research proceedings 2001 : selected papers of the International Conference on Operations Research (OR 2001) ; Duisburg, September 3-5, 2001 ; with 38 tables
1
Wertorientiertes Management : Werterhaltung, Wertsteuerung, Wertsteigerung ganzheitlich gestalten ; mit 12 Tabellen
1
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ECONIS (ZBW)
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1
Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
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2
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
3
Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan
;
Keiningham, Timothy
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10003754187
Saved in:
4
Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Bhatnagar, Namita
;
Maryott, Kiersten
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 117-130)
.
2008
Persistent link: https://www.econbiz.de/10003754265
Saved in:
5
Kundenwert: Hintergrund, Konzeptualisierung und Messmethoden
Gelbrich, Katja
;
Müller, Stefan
- In:
Wertorientiertes Management : Werterhaltung, …
,
(pp. 449-487)
.
2006
Persistent link: https://www.econbiz.de/10003195414
Saved in:
6
Acquisition of high-value customers for automotive banks
Müller, Stefan
;
Gelbrich, Katja
- In:
Operations research proceedings 2001 : selected papers …
,
(pp. 93-100)
.
2002
Persistent link: https://www.econbiz.de/10001677472
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