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~person:"Bellenger, Danny N."
~person:"Di Benedetto, C. Anthony"
~person:"Homburg, Christian"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
35
Business-to-business marketing
35
Lieferantenmanagement
11
Marketing management
11
Marketingmanagement
11
Supplier relationship management
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Marketing
7
Business-to-Business-Marketing
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business-to-business marketing
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Bellenger, Danny N.
Di Benedetto, C. Anthony
Homburg, Christian
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
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Sharma, Arun
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Voeth, Markus
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Hinterhuber, Andreas
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Ulaga, Wolfgang
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Schmitz, Christian
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Grewal, Rajdeep
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Hofmaier, Richard
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Keränen, Joona
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Lilien, Gary L.
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Pepels, Werner
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Plinke, Wulff
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Weiber, Rolf
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Brennan, Ross
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Cova, Bernard
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Pförtsch, Waldemar A.
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Terho, Harri
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Agnihotri, Raj
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Ellis, Nick
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Kumar, V.
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Rangarajan, Deva
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Ahearne, Michael
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Ehret, Michael
10
Ivens, Björn Sven
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La Rocca, Antonella
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Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Harvard-Business-Manager : das Wissen der Besten
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the Academy of Marketing Science
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
3
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
4
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
5
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
6
How to become a top business-to-business marketing scholar
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012212179
Saved in:
7
Commentaries on the citation classics in Industrial Marketing Management
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012064148
Saved in:
8
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
9
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
10
The emergence of industrial marketing management as the leading academic journal in business-to-business marketing
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 5-12
Persistent link: https://www.econbiz.de/10011822267
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