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~person:"Bellis, Emanuel de"
~person:"Heitmann, Mark"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Mass Customization"
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Konsumentenverhalten
Mass Customization
9
Mass customization
9
Consumer behaviour
7
Beziehungsmarketing
3
Relationship marketing
3
Decision
2
Entscheidung
2
Product differentiation
2
Produktdifferenzierung
2
Automated feedback
1
Benutzerschnittstelle
1
Bicycle
1
Comparison
1
Consumer motivation
1
Cross-cultural marketing
1
Cultural identity
1
Customers
1
Dauerhafte Konsumgüter
1
Durable goods
1
East Asia
1
Empirical method
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Empirische Methode
1
Experiment
1
Fahrrad
1
Field study
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Information behaviour
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Informationsverhalten
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Inter-Asian differences
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Kaufentscheidung
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Kulturelle Identität
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Kunden
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Mass production
1
Massenproduktion
1
Narcissistic consumer
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National culture
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Nationalkultur
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Objective quality
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One-of-a-kindness
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Bellis, Emanuel de
Heitmann, Mark
Aichner, Thomas
6
Herrmann, Andreas
6
Coletti, Paolo
5
Piller, Frank T.
5
Alptekinoglu, Aydin
4
Franke, Nikolaus
3
Hildebrand, Christian
3
Burghartz, Pia Teresa
2
Choi, Tsan-Ming
2
Corbett, Charles J.
2
Dellaert, Benedict G. C.
2
Guo, Shu
2
Ito, Kenichi
2
Jerusel, Marc
2
Kleer, Robin
2
Krause, Franziska
2
Lee, Hyun-hwa
2
Merle, Aurélie
2
Moreau, C. Page
2
Mugge, Ruth
2
Orsdemir, Adem
2
Schreier, Martin
2
Stieger, Daniel
2
Ternès, Anabel
2
Thallmaier, Stefan R.
2
Towers, Ian
2
Wabia, Carolin
2
Alizon, Fabrice
1
Alptekinoğlu, Aydın
1
Atakan, Sukriye Sinem
1
Aumann, Friedrich
1
Awad, Neveen Farag
1
Babakus, Emin
1
Bagozzi, Richard P.
1
Balasubramanian, Siva Kumar
1
Bauer, Hans H.
1
Bernhardt, Dan
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Bierhoff, Hans-Werner
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of retailing
1
Journal of retailing and consumer services
1
MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
7
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1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
3
The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de
;
Sprott, David E.
;
Herrmann, Andreas
; …
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
Saved in:
4
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
5
The effect of default options on choice : evidence from online product configurators
Herrmann, Andreas
;
Goldstein, Daniel G.
;
Stadler, Rupert
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 483-491
Persistent link: https://www.econbiz.de/10009375667
Saved in:
6
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
7
Sequential choices in product customization : conceptual framework and research propositions
Heitmann, Mark
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
3
,
pp. 235-254
Persistent link: https://www.econbiz.de/10003720748
Saved in:
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