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~person:"Bellman, Steven"
~person:"Bergkvist, Lars"
~person:"Romaniuk, Jenni"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
49
Werbewirkung
49
Advertising
21
Werbung
20
Fernsehwerbung
16
Television advertising
16
Consumer behaviour
14
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English
49
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Bellman, Steven
Bergkvist, Lars
Romaniuk, Jenni
Pelsmacker, Patrick de
57
Gierl, Heribert
56
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Reijmersdal, Eva A. van
24
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Huber, Frank
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Rozendaal, Esther
15
Varan, Duane
15
Franses, Philip Hans
14
Kennedy, Rachel
14
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Ekonomiska forskningsinstitutet <Stockholm>
1
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Journal of advertising research
15
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Australasian marketing journal
1
Cutting edge international research
1
European journal of marketing
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
49
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
4
The effect of humor in obesity-prevention messages and brand advertising : a biometric study
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 217-227)
.
2024
Persistent link: https://www.econbiz.de/10015064337
Saved in:
5
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
6
Perspectives : measure proliferation in advertising research : are standard measures the solution?
Bergkvist, Lars
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 311-323
Persistent link: https://www.econbiz.de/10012498551
Saved in:
7
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
8
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
9
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Saved in:
10
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
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