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~person:"Bellman, Steven"
~person:"Hollebeek, Linda D."
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
63
Konsumentenverhalten
63
Beziehungsmarketing
30
Relationship marketing
30
Brand management
22
Markenführung
22
Customer integration
16
Kundenintegration
16
Internet marketing
14
Brand image
12
Markenimage
12
Social Web
11
Social web
11
Advertising effects
9
Customer engagement
9
Dienstleistungsqualität
9
Service quality
9
Werbewirkung
9
Advertising
8
Werbung
8
Consumer engagement
6
Customer satisfaction
6
Kundenzufriedenheit
6
Bibliometrics
5
Bibliometrie
5
Brand
5
Fernsehwerbung
5
Markenartikel
5
Television advertising
5
Computerspiel
4
Experiment
4
Online retailing
4
Online-Handel
4
Video game
4
Brand loyalty
3
Confidence
3
Customer experience
3
Customer value
3
E-commerce
3
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English
14
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Bellman, Steven
Hollebeek, Linda D.
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
12
Ghose, Anindya
12
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Kannan, P. K.
7
Labrecque, Lauren I.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Reijmersdal, Eva A. van
7
Schivinski, Bruno
7
Vashisht, Devika
7
Athey, Susan
6
Balakrishnan, Janarthanan
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
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Journal of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of services marketing
2
European journal of marketing
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
The handbook of communication engagement
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ECONIS (ZBW)
14
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
4
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
5
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
6
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
7
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
8
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
9
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
10
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
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