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~person:"Bennett, Roger"
~person:"Chapleo, Chris"
~subject:"Markenführung"
~subject:"Nonprofit marketing"
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Markenführung
Nonprofit marketing
Nonprofit-Marketing
9
Brand management
5
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4
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4
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4
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4
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Bennett, Roger
Chapleo, Chris
Klein, Armin
15
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10
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10
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10
Boenigk, Silke
7
Dietrich, Martin
7
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7
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5
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5
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5
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5
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5
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5
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5
Meffert, Heribert
5
Schwarz, Peter
5
Won, Doyeon
5
Baaken, Thomas
4
Badelt, Christoph
4
Bekmeier-Feuerhahn, Sigrid
4
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Christa, Harald
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Lee, Young-Joo
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Meyer, Michael
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Shang, Jen
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Journal of marketing for higher education
2
International journal of public sector management : IJPSM
1
Journal of marketing communications
1
Journal of nonprofit & public sector marketing
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Nonprofit marketing : sectoral applications
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State of the Art in Business Research Ser
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1
Nonprofit
marketing
and fundraising : a research overview
Bennett, Roger
-
2019
Persistent link: https://www.econbiz.de/10011869630
Saved in:
2
Nonprofit
Marketing
and Fundraising : A Research Overview
Bennett, Roger
-
2018
Cover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Frameworks and foundations; 3 Fundraising in theory and practice; 4 Fundraising today and tomorrow; 5 Conclusion, reflections and opportunities for future research; Index
Persistent link: https://www.econbiz.de/10013180353
Saved in:
3
Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011687038
Saved in:
4
Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Saved in:
5
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Saved in:
6
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
7
What defines "successful" university brands?
Chapleo, Chris
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
Saved in:
8
Prospective students' perceptions of university brands : an empirical study
Bennett, Roger
;
Ali-Choudhury, Rehnuma
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
Saved in:
9
Market orientation among small to medium sized UK charitable organisations : implications for fund-raising performance
Bennett, Roger
-
2008
Persistent link: https://www.econbiz.de/10003717717
Saved in:
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